Market making partners, with your launch roles made clear

Trading support sits beside the launch, not inside it

A market making partner handles trading-related work under an agreed mandate. Your marketing team handles communications and audience plans. Clear ownership helps everyone work from the same launch picture.

Here’s a simple way to separate the roles before provider conversations begin:

Treat the table as a starting point, not a substitute for the provider’s written agreement. Ask candidates to describe their work in plain language. Record what the project must supply. Note who can make operational decisions and how updates reach your team. If your launch plan is still taking shape, the wider token launch and growth plan can help organise the work around your TGE marketing. A tokenomics review can also sit alongside that planning. This way, the market maker’s role can sit alongside the launch plan without being mistaken for a listing, audience or communications service.

One announcement can start three useful conversations

Picture a DeFi protocol with an active forum, the morning after a listing announcement. Members ask who will handle trading questions and what the provider is responsible for. We would help the team separate those questions, then give each one a clear owner.

When a provider calls itself regulated, ask what that means for the specific service you are discussing. Request the legal name of the entity that would sign, its jurisdiction and the authorization it says applies. Check those details against the relevant official register. Ask qualified counsel to review the agreement.

Keep the first check practical. Gather the provider’s written service description, its proposed venues, the account and asset arrangements, reporting details and escalation contacts. Note any point that has not been confirmed. A presentation or broad compliance statement is not a substitute for checking the entity and activity named in the agreement.

If a venue listing is also under discussion, keep that conversation distinct from trading support. Our listing and verification overview can help your team prepare the separate questions. Write down which items belong to the market maker and which require another party’s approval.

How can you tell whether a partner fits your venue plan?

A useful comparison starts with the same questions for every candidate. That makes differences easier to spot than a stack of proposals written in different terms.

Set the details before comparing

Write down your token, chain, launch stage, venues under consideration and the people who can approve operational decisions. Ask each provider to state whether its proposal covers centralized venues, decentralized venues or both. Name the venues rather than relying on broad phrases such as “multi-venue support.”

Say one proposal mentions a venue connection that your team has not secured. Mark that as an open item and ask what would need to happen next. Do not treat it as part of the agreed work until the relevant party confirms it in writing. For a memecoin project, review the separate work in memecoin launch support.

Make the report useful to your team

Ask what updates you will receive and what they will show. A simple 3-column comparison can track proposed work, project responsibilities and unresolved questions. Request a sample report with sensitive details removed. Then check whether your decision-makers can understand it without translation from technical shorthand.

Your marketing plan should have its own owner and calendar. Coordinate announcements with operational updates, but describe only what the provider and project have actually agreed. If you need broader launch direction, go-to-market planning can connect positioning and channels with the provider review.

From the first brief to a shared handoff

We start with the information your team already has, then organise the open decisions. A 1-page brief is often enough to begin comparing proposals. It can be updated as the team confirms details. The review can also sit alongside post-launch support.

1. Share the launch picture. Send the token overview, launch stage, known venue plans and any provider material. We note which details are settled and which need confirmation.
2. Separate the responsibilities. We map provider duties against project, listing and marketing tasks. This gives candidates the same starting questions.
3. Compare what is written. We review stated entities, jurisdictions, proposed venues, reporting and contract points. Claims that need independent checking stay marked as open.
4. Plan the handoff. We connect the agreed provider work with communications, internal owners and the project’s reporting routine.

For example, suppose your launch team has a draft announcement but no confirmed reporting contact. We would flag that gap before the announcement schedule is treated as final. The result of our review is a written comparison, a responsibility map and a list of next questions. It can fit alongside tokenomics review without merging those tasks into the market maker’s mandate.

Keep the agreement grounded in what can be checked

A sound partner discussion leaves your team with specific work, named contacts and a reporting routine. In the agreement, check that the venue list, account arrangements, project duties and reporting are described clearly enough for both sides to review later.

A market maker’s agreement covers the activity and updates its provider commits to deliver. It does not settle every question about the project’s launch, token communications or listing plans. Keep those responsibilities separate in your own notes. Record who can approve changes or raise an operational concern.

Venue access and operating rules can change through decisions made by the venue, not by your marketing team or the provider. The review cannot promise a particular venue outcome or market position. It can help you check the written mandate and track what the provider has agreed to do.

Bring us your token overview, launch stage, venue plans and any proposal or draft contract you have. Brand Community will review the materials, mark the points that need answers and help you prepare the next provider conversation. If you also need broader launch advice, crypto marketing consulting can connect that discussion with your communications plan.

How it works

1. Share the launch pictureSend the token overview, launch stage, known venue plans and provider materials. We note what is settled and what still needs confirmation.
2. Separate the responsibilitiesWe distinguish provider duties from project, listing and marketing work so every candidate receives the same starting questions.
3. Compare what is writtenWe review entities, jurisdictions, proposed venues, reporting and contract points, while marking claims that need independent checking.
4. Plan the handoffWe connect the agreed provider work with launch communications, internal owners and the project’s reporting routine.