Where can short videos help your project?
Short videos can help when a viewer can grasp one useful idea, product feature or story without a long introduction. We begin with what you want that person to understand or do.
- Name the audience and the one idea they need to take away.
- Choose a product feature or user moment that supports that idea.
- Decide whether TikTok, YouTube Shorts or both fit the audience.
- Match the format to the creator’s normal way of speaking.
- Agree on a useful next step, such as visiting a project page.
This sequence helps keep a clip focused. A GameFi project might introduce one player journey instead of listing every feature. A TON mini-app could show one task someone can complete. Neither idea needs a broad promise to hold attention. For a wider view of creator work, see our KOL and creator campaigns page. If the idea needs more room for detail, YouTube crypto influencers may be a better starting point.
We’ll first help you decide which format suits the story.
Look for a voice your audience will stay with
A good match starts with the creator’s public videos, subject matter, language and way of explaining things. We look for a natural fit between that voice and the product story, rather than relying on a large audience figure alone.
Picture a volunteer who runs a fan group, deciding which channel to start with. They have one product feature to introduce and members who prefer plain explanations. We would first look for creators who already explain related ideas clearly. Then we would shape a simple brief around that feature, without asking the creator to sound like an advert.
For example, a project aiming at Asian audiences should name its target countries and languages. “Asia” alone doesn’t tell us who the video should speak to. Our KOLs in Asia page covers that regional choice. If you’re learning how to hire crypto influencers, share any creators you already like. We can explain what makes each candidate a fit and where the match is less clear. Micro-KOL campaigns can suit a focused creator mix.
We’ll use your audience and product details to guide the shortlist.
What you get, and when it takes shape
We make the creator’s tasks clear before anyone books a placement. That way, you know what the project team needs to review and what will be documented after publication.
| What you get | When it takes shape |
|---|---|
| Creator recommendations with a fit explanation | After we review your audience, language and channel needs |
| A brief with the main idea, approved facts and viewer action | Once a creator and content direction are agreed |
| Clear details on video, editing, captions and publication tasks | Before the booking is confirmed |
| Public post links and agreed campaign observations | After the creator publishes |
The plan can cover one video, several creator videos or versions for separate channels. TikTok and YouTube Shorts are related formats, but we don’t assume one edit will suit both. We confirm whether scripting, filming, editing, captions and posting are included for each creator. The same goes for review: we agree who checks factual details and when feedback is due. If the project also needs long-form discussion, streamers and live shows offer a different kind of creator setting.
What makes a short-video brief useful?
A useful brief gives the creator accurate material and room to speak naturally. It should make the main idea, intended viewer and requested action easy to find.
We build the brief from information your team can support. That might include an official product description, working links, a feature walkthrough and answers to likely viewer questions. We also mark claims or topics that need care, such as token utility or roadmap language. A creator shouldn’t have to guess what’s approved or fill gaps with dramatic wording.
A practical review can happen in 3 parts. First, check that the product facts are right. Next, confirm that the video keeps to the agreed idea. Then review any required disclosures. We agree on review boundaries before recording, so feedback doesn’t turn into a request to replace the creator’s voice. If discovery across another channel matters too, X (Twitter) KOL campaigns can sit alongside short-form creator work. Telegram KOL channels may also fit your community plan when you need another touchpoint.
A clear record, then a practical next move
A useful campaign check connects what you wanted viewers to do with the evidence available after posting. Before publication, we agree which observations matter and gather them consistently across placements.
We can record the public post links, visible platform metrics at an agreed check-in, visits from tagged creator links and notable audience questions. Use the same fields for each creator, but don’t treat different videos as identical. A question about a feature may show where the next explanation needs more clarity. A tagged visit can help your team see which link brought people to the project page.
TikTok and YouTube make their own decisions about content review, availability and distribution. Crypto-related material can face restrictions based on its subject and market. We coordinate only the agreed creator work and cannot promise platform approval or a particular level of visibility.
- Send one official product link and a plain-language description.
- Name your target audience, markets and preferred languages.
- Share approved claims, review needs and the main viewer action.
- Tell us whether you prefer TikTok, Shorts or both.
Send these details to Brand Community. We’ll review the starting brief, discuss creator fit and agree what happens before any booking.
How it works
- Set the viewer’s next stepTell us what someone should understand or do after watching. We’ll use that to assess whether a short video fits.
- Share the project basicsSend official links, approved product facts, target markets, languages and topics that need careful handling.
- Review possible creatorsWe’ll share candidates with a note on their audience, subject fit and video style.
- Agree on the briefConfirm the channel, video tasks, review points, publication coordination and evidence to collect.
- Check what went liveWe’ll gather the agreed post links and observations for your team to use in the next plan.
Frequently asked questions
What should I prepare before we discuss creators?
Start with an official project link, a plain-language product description and the audience you want to reach. Add target markets, preferred languages, the action viewers should take and any claims that need review. If you already have a creator or a video idea in mind, include it so we can discuss the fit.
Can one video appear on both TikTok and YouTube Shorts?
It can be planned for both, but the agreed work should say whether the creator will publish one edit or make channel-specific versions. For example, the brief might request a separate caption or edit for each channel. We confirm the creator’s tasks before booking so there’s no guesswork about what gets posted.
How do you judge whether a creator suits our project?
We review their recent public videos, subject relevance, language, regional fit and way of explaining ideas. We also consider whether your project can support the information the video needs. A candidate who already makes clear product explanations may suit a feature introduction better than someone whose format leaves little room for context.
Can the creator talk about a token without making investment claims?
Yes, the brief can focus on verifiable product information and avoid unsupported financial language. We ask your team to supply approved facts and mark sensitive claims before the creator prepares a video. For instance, a creator can explain how a feature works without making claims about future token value.
What timeline should we allow for creator bookings?
The timing follows the brief, creator availability, agreed video tasks and review steps. A ready project description and one clear reviewer make it easier to settle the plan. We can map the first week once we understand those details, rather than setting a schedule before checking what the creator needs to do.
Can you promise a post will stay visible on each platform?
No. We can coordinate the creator work that we agree on and record the resulting post links. TikTok and YouTube control their own review, availability and distribution decisions. Before booking, we review the proposed message and destination with you. This gives the creator a clear brief, but the platforms make the final calls.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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