Give the placement a useful job
Cointelegraph sponsored content is most useful when it explains a real project story, not when it simply repeats a launch line. Start by deciding who should understand the story and what they should be able to do next.
Picture a founder whose first launch was quiet, just as a partner asks for a one-page overview. We would help turn that moment into a clear account of what the project does, what has changed and what readers can verify. The founder can then review the facts before we discuss a paid placement.
Our 3-point story check asks: is there a specific update? Can the team support its claims? Will readers know where to learn more? A product release, network development or documented partnership might provide a starting point. A broad claim without evidence usually needs more work first.
At Brand Community, we use a one-page story check before coordinating a placement. We compare the proposed angle with your source links and intended reader action. If a different route fits better, we can compare sponsored articles in crypto media or the wider PR and media options with you.
Which sponsored format fits your story?
A sponsored article can give a project room to explain its product, context and plans. The right choice depends on the story you can support and the commercial options confirmed for your campaign.
We clarify the available format before anyone prepares final copy. We also record what the agreed work includes, such as writing or coordination, and which assets your team will supply. A paid placement should be presented transparently; disclosure expectations belong in the brief, not in a last-minute review.
Say your team has a technical update and a founder who can explain why it matters. An article may give that explanation more space than a short announcement. If the news is simply a concise update, press release distribution may be a more natural comparison. For a founder’s personal point of view, consider interviews and features.
Before choosing, put the audience, story angle and next action into one sentence each. Then check that your source material supports the same story. We can help organize those inputs, but your team should approve the facts and any sensitive wording.
Gather the pieces that keep review clear
A useful campaign brief gives the writer and reviewers one shared account of the project. Bring the core facts together before drafting, and name 1 person who can collect comments and confirm accuracy.
A short checklist keeps preparation manageable:
- Project overview: what the product does and who it serves.
- Story angle: the update, context and intended reader action.
- Source links: documentation and material supporting factual claims.
- Spokesperson details: approved name, role and quote permissions.
- Review contacts: the person checking technical facts and any sensitive wording.
We organize these materials into a working brief and flag claims that need a source or clearer wording. Your subject-matter lead confirms technical accuracy. Your legal or compliance contact should review investment-related language and other sensitive statements.
Keep feedback together rather than sending separate edits from several channels. One consolidated review pass helps us see which changes are factual, which are preferences and which need a decision. If your team already has finished copy, include its sources and say who has authority to approve it. We can then check whether that route fits the confirmed placement.
A simple sequence from brief to live page
The work moves through preparation, agreement, review and a final page check. We set the working sequence after confirming the format and your team’s approval route.
| Part of the work | What happens | What you can prepare |
|---|---|---|
| Story check | We review the angle against your materials. | A one-page overview and source links. |
| Format agreement | We record the placement and responsibilities. | Your preferred window and review contact. |
| Content review | We coordinate the agreed brief or copy. | Consolidated factual and compliance comments. |
| Publication check | We compare the live page with the agreed work. | A contact for any detail that needs checking. |
We use 2 review checkpoints: one for story and format, and one for the approved page. A prepared source pack and a single decision-maker make the handoffs easier. Build in room for technical review, legal comments and revisions. A 1-week target can help your team gather inputs, but it does not set the publisher’s schedule.
The final check is practical: confirm the page reflects the agreed format and approved project details. Then keep the page link with the final copy and approvals. If you are comparing outlets, CoinDesk publication offers another route to assess against your audience and story.
What Cointelegraph decides, and what we check
Your team can shape the story, provide its evidence and approve the materials it supplies. Cointelegraph controls its review, acceptance, presentation and schedule. That means we cannot promise placement position, publication timing, links or continued availability. We commit to coordinating the work recorded in the agreed placement, and we check the published page against that record.
That distinction is worth settling before copy is approved. Ask what format is being arranged, what work is included and what counts as completion. Keep the written confirmation, the approved copy and the live page together. If something on the page appears different from what was agreed, send us the page link and the relevant confirmation. That lets us review the discrepancy.
To begin, send a one-page overview, the source links behind your main claims, your intended reader and a preferred campaign window. We’ll check the story, identify any missing material and outline the next coordination steps. If you’re weighing a broader approach, our PR and media plan can help place this option alongside other channels.
How it works
- Share the storySend a one-page overview, the campaign purpose, your intended audience and source links. Include the person who can confirm the facts.
- Check the angleWe review the proposed story against your materials and identify any claims that need evidence or clearer wording.
- Agree the placementWe confirm the available format, the work being coordinated and who handles each approval.
- Review the contentWe coordinate the agreed brief or copy. Your team checks technical details, quotes and sensitive language.
- Check the published pageWe compare the live page with the recorded agreement and share the placement link for your records.
Frequently asked questions
Will readers see that the Cointelegraph placement is sponsored?
Sponsored content is a paid commercial placement, so disclosure should be clear in the campaign plan. We include disclosure expectations when the format and responsibilities are agreed. Before approving materials, your team can check that the presentation matches the confirmed arrangement. Make sure the copy does not blur paid content with independent editorial coverage.
What should I send for an initial Cointelegraph fit check?
Send a one-page project overview, the reason for the campaign and links supporting the main claims. Add your intended audience, preferred window and the name of the person who can approve facts. That gives us enough to spot missing material and discuss whether the story suits a sponsored placement.
Can we provide copy that our team has already written?
Yes, if supplied copy fits the confirmed placement. Share the draft with source links and identify its factual approver. We can coordinate the review and flag unclear claims, while your team remains responsible for technical accuracy and internal approvals. A finished draft does not remove the need to confirm format and responsibilities first.
How should we plan the publication timing?
Start when your source material and review contacts are ready, rather than waiting until a fixed launch moment is close. The working sequence can then include the story check, format agreement, copy review and page verification. We map timing after those details are clear and keep your preferred window in the brief.
Can you guarantee a Cointelegraph publication date or position?
No. Cointelegraph controls acceptance, review, presentation and scheduling. A specific position, date, link treatment or continued availability is not assured unless expressly confirmed in the placement agreement. We can coordinate the work that agreement records and verify the resulting page against it.
When should I choose a sponsored article over a press release?
A sponsored article suits a story that needs context about the project, product or team. A press release is usually a better fit for a concise announcement. For example, a technical change with useful background may need more explanation than a simple launch notice. Compare your source material and the reader’s next step before choosing.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
Loading the form…