How does an announcement become a sponsored placement?
A placement moves from your announcement to publication through 5 clear decisions. We check the story, agree on the available format, prepare materials, collect approval and verify what goes live.
- Share the story: Send your project URL, announcement, purpose and any draft or source material. Tell us who can approve factual changes.
- Review the outlet: We consider whether Decrypt or The Block fits the subject and intended reader. We also clarify which format is available.
- Agree on the placement: We record responsibilities, links, approval steps, timing expectations and the publication evidence you’ll receive.
- Prepare the copy: We refine supplied material for the agreed format. Then we gather one consolidated set of comments from your team.
- Coordinate and check: We arrange the agreed placement. Once it is published, we share its live URL and a record of completed work.
At kickoff, Brand Community keeps questions and approvals with one account lead. This helps when a founder owns product details and a communications or compliance colleague reviews the copy. Send the project URL and name your final approver first. We’ll reply with the details we need to assess fit. For other paid formats, our guide to sponsored articles in crypto media offers useful context.
Let the reader guide the outlet choice
The best starting point is the idea your reader should understand, not the outlet name alone. The Block is associated with data-driven research. Decrypt presents crypto news in a more accessible style. We use that distinction to frame a discussion, then check the actual format and terms available for your placement.
Picture the marketing lead of a wallet app on the evening before an AMA. The team has a product update, but the announcement mixes user benefits with technical detail. We would help separate the main point from supporting facts. Then we would consider which outlet’s context better suits the intended reader. That is a planning conversation, not a promise about a publication decision.
For example, a company milestone may need precise context and sources. A product explanation may need plain language and a clear use case. Before we recommend a format, we ask what the reader should take away. We also ask what evidence you can share and what action should follow. If the announcement is better suited to distribution than a paid placement, press release distribution is another route. You can also compare CoinDesk placements when considering other publication options.
What we agree on before the work begins
Before drafting or coordinating a booking, we confirm what the placement includes and who needs to act. The exact items depend on the format offered. We write down the details instead of assuming every placement has the same features.
| What you get | When we confirm it |
|---|---|
| Outlet and available format | Before the placement is agreed |
| Copy responsibilities and revision route | Before drafting or editing begins |
| Headline, links, images and disclosures | During material preparation |
| Approval owner and timing expectations | At kickoff, then during review |
| Live URL and publication record | When the placement is available |
Your team may supply a finished article, a rough draft or source material for us to shape. We’ll clarify who drafts and reviews the copy. We’ll also gather feedback in one consolidated set. Mark factual corrections clearly, separate them from tone preferences, and attach evidence for claims that need context.
A founder interview or a founder-led feature may suit a story that needs a personal voice. We can discuss that format alongside founder interviews and features. The aim is sponsored copy that is accurate and helpful to its intended reader. The paid nature of the placement stays clear.
What should we know about publication review?
Your team can prepare accurate materials, respond to review and approve the agreed copy. The outlet handles its own review and publication decisions. For a sponsored placement, the outlet controls review, final presentation and schedule. We confirm the specific terms available and promise only the work agreed for your booking.
Your team can still check important details before approval. Make sure product, token and partnership claims have sources. Confirm names, links, images and any disclosures with the people responsible for them. Read the copy as someone new to the project would. Does it explain what the project does, why the announcement matters and where the reader can learn more?
If several people review the article, decide who resolves conflicting comments before drafting starts. Send one set of factual corrections rather than separate notes from each reviewer. This makes it easier to keep the approved version accurate and clear. If a claim cannot be supported, we’ll flag what needs clarification before the placement moves forward. We’ll do the same if the announcement is not ready to share. A publication record shows what was completed. It does not turn sponsored coverage into independent reporting.
Give the placement a clear job in your media plan
A Decrypt or The Block placement is most useful when it has a defined role alongside your own project information and other communications. It might explain a launch, add context to a milestone or give readers a place to learn more. Keep essential product details on your own site. Give visitors a clear next step.
For a token generation event, agree on which announcement details are ready to share. Also confirm when they can be made public. For an established product, focus on a meaningful update rather than repeating a broad project description. If you are also seeking earned press coverage, describe that separately from paid placements. This keeps the aims clear.
A simple plan can name the message, approved sources, outlet, format, owner and follow-up action. If the story also suits mainstream finance media or regional crypto media, we can discuss how those options fit alongside it. The wider PR and media overview can help you think through the mix.
- Send your project URL and announcement or draft.
- Tell us your preferred outlet and intended reader.
- Name the person who gives final approval.
We’ll review those details and explain the available format. We’ll return the next approval step before any placement is confirmed.
How it works
- Share the announcementSend your project URL, announcement, intended reader and any draft or supporting sources. Name the person who can approve factual changes.
- Review outlet fitWe discuss whether Decrypt or The Block suits the story. We also clarify the available format.
- Agree on the detailsWe record responsibilities, links, approvals, timing expectations and the publication evidence you’ll receive.
- Prepare and approveWe refine the materials for the agreed format. Then we collect one consolidated review from your team.
- Coordinate and verifyWe coordinate the placement, then share the live URL and a record of completed work when publication is available.
Frequently asked questions
What should I send to start a Decrypt or The Block placement discussion?
Start with your project URL, a short announcement and the reader you want to reach. Include sources for factual claims, relevant links and the name of your final approver. A finished article is useful but not required. For example, a draft and a source document can help us spot what needs clarification before we discuss format.
How do we decide which outlet suits our announcement?
We look at the subject, intended reader and available placement format together. The Block is associated with data-driven research, while Decrypt presents crypto news in a more accessible style. Say your story is a technical product update. We would first check whether the copy explains its relevance clearly, then discuss which available format fits.
Can a sponsored placement count as independent press coverage?
No. A sponsored placement is paid media space arranged under agreed terms; it should not be presented as independent reporting. If you want to pursue earned coverage as well, tell us that at the start. We can separate the two aims in your communications plan and consider press release distribution for an announcement that needs a different route.
How long does a placement on Decrypt or The Block take?
We confirm the expected timing after reviewing the available format, your materials and the approval path. A final approver and one consolidated set of comments can help keep the work moving. If a launch date matters, share it with us early. We can then discuss timing before the placement is agreed.
Can you guarantee the final article or its publication date?
We confirm only the work and placement terms agreed for your campaign. The outlet controls its review, final presentation and publication schedule. We cannot promise an independent editorial endorsement or a specific live date. We document the agreed details and share the live URL and publication record when the placement is available.
What is different about a placement and a press release?
A sponsored placement is paid media space arranged for an agreed outlet and format. Press release distribution sends an announcement through a distribution service or media network. It does not by itself mean a named outlet has agreed to publish. If you need control over a specific paid placement, we can review that option separately from release distribution.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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