Begin with the market your protocol is ready to serve
Marketing for a perpetual DEX works best when it starts with the people and product you already have. We review your protocol’s metrics, market position and public materials before deciding where outreach can help.
Picture a DeFi protocol with an active forum when a new market language is added. Members may ask whether the trading flow, incentive terms and support materials are ready for that audience. We would review those details with your team, then shape the first messages around what is available today.
Bring 3 kinds of information to the discovery audit: a product overview, current public metrics and the latest incentive terms. Existing aggregator applications and integration notes help too. We use these materials to find gaps, such as a hard-to-follow onboarding path or details that differ across public pages.
If your protocol sits within a wider DeFi offer, we can keep the message aligned with DeFi marketing. That helps connect the protocol to its wider category without losing its specific product story.
Our solutions by project type help teams connect project-specific needs to the wider plan. The outcome of this first review is a shared picture of what needs attention, not a campaign calendar chosen before we understand your product.
What helps the right traders understand your product?
Trader onboarding should help people understand the product, how to begin and where to check important details. We connect each message to a useful next step, such as a product page, guide or community conversation.
Say your team has a distinctive interface or a new market to explain. We could turn the product flow into a short explainer, then give moderators clear answers for the questions that follow. It’s a hypothetical example, but it shows the aim: make the product easier to assess without leaning on broad claims.
Before writing, we agree on the audience and the action each piece should support. A campaign for people already comparing trading venues may need different material from an introduction for new users. We can prepare educational posts, onboarding copy and prompts for recurring questions. Your team checks product and risk details before anything goes out.
This work can connect with community growth and engagement, especially when members need a consistent place to ask questions. We keep the handoff simple: your team knows which questions need a product answer, and we know which approved details to use. That makes the experience clearer across the channels included in the plan.
Keep liquidity messages clear and checkable
Liquidity communications work when readers can understand the offer before deciding whether it suits them. We help present the purpose, eligibility and participation steps using terms your team has approved.
The project team confirms operational details first. We adapt the approved information for each channel. That might mean a short announcement for discovery, a fuller explanation for people weighing options, or a prepared response to a community question. Your team confirms details before anything is published.
Use this checklist when reviewing the copy:
- Eligibility rules stated in plain language.
- Participation steps linked to the right page.
- Incentive purpose explained without implying an outcome.
- Team answers consistent across public channels.
If visibility placements are part of your plan, we connect them to useful destination content. Exposure on its own does not explain how your product works. A trending campaign may complement the communications, while the approved incentive terms remain the source of truth. Before publication, your team confirms that the copy still matches the current offer.
A clear record for every aggregator application
Aggregator support helps your team organize applications, supporting information and integration follow-up. We keep the project details consistent and make it easier to see what has been submitted and what still needs attention. Our listing support overview covers related listing work and can help you see how this fits.
| Work area | What we organize | What your team confirms |
|---|---|---|
| Target list | Relevant aggregators and current application status | Priority platforms |
| Application materials | Project details, links and supporting information | Product and protocol facts |
| Follow-up | Requests, open questions and integration notes | Technical responses |
A single status record gives everyone a shared place to check the next action. That is useful when one application needs a team reply while another is still being prepared. We coordinate with the project contacts you identify, so a request does not disappear between marketing and integrations.
For sustained outreach alongside applications, growth marketing support can provide a broader operating context. We’ll keep these activities distinct in the plan. Your team can tell what is application preparation, what is follow-up and what is campaign communication.
Your next steps, and the decisions platforms keep
The work moves through 5 practical steps, from review to regular check-ins. We begin with an audit, agree on the audience and priorities, prepare materials, coordinate outreach and review progress together.
Each aggregator sets its own governance and review decisions; search placement and AI-generated answers can also change beyond our control. We commit to the agreed application work and placements, not acceptance or a chosen position.
- Share the basics: Send a protocol overview, public metrics, incentive terms and any application history.
- Agree on the plan: We confirm audiences, messages, channels, application priorities and who will answer product questions.
- Start the work: We prepare the agreed materials, coordinate follow-up and send a weekly report on engagement and listing progress.
A useful report notes what went live, which applications moved forward, what remains open and who owns the next action. To get started, contact us with those materials; we’ll review them with you and map the first actions.
How it works
- Review the protocolWe look at metrics, market positioning, current communications and listing status. You share the product overview, public materials and priorities.
- Agree on audiences and messagesWe align on trader groups, campaign channels and aggregator priorities. Your team confirms product and incentive details.
- Prepare the materialsWe shape trader onboarding and liquidity communications, organize application information and flag missing inputs.
- Coordinate outreachWe run the agreed campaign work and manage application or integration follow-up with your project contacts.
- Check progress weeklyReports cover engagement, listing progress, open questions and next actions, giving both teams a shared view.
Frequently asked questions
What should we show you before planning trader outreach?
Start with a protocol overview, product or demo links, current public metrics and the incentive terms you have approved. Include aggregator application history if you have it. We’ll also ask who can confirm product details and answer integration questions. Those materials give us a grounded starting point for the discovery audit.
Can we begin marketing before a token launch?
Yes. The work can focus on the product experience, trader onboarding and useful explanations of how the protocol works. A token launch is not required to prepare clear materials or reach an audience you have identified. We’ll shape the plan around your current priorities and available product information.
How do you keep liquidity incentive messages accurate?
We use your approved terms as the source for campaign copy. The explanation should state eligibility and participation steps, then link to the complete information. Your team confirms operational details before publication. For example, if a condition changes, we’ll need the updated wording before revising messages.
What will appear in the weekly progress report?
The report covers engagement and listing progress, plus open questions and next actions. It can note which materials went live, which application needs a response and what is waiting on a project contact. That gives your team a working record of the agreed activity, rather than a list without owners.
Can you make sure an aggregator accepts our application?
No. Each aggregator controls its own governance, review and integration decisions, and search placement is not ours to set. We can prepare and manage the agreed applications, organize project information and coordinate follow-up. We’ll document submissions and progress, but acceptance or a particular position cannot be promised.
Can trader onboarding and listing applications run together?
Yes, when your team can provide the product details and responses each workstream needs. We can prepare trader-facing materials while organizing application information and follow-up. The plan will show who owns each input, so a question for integrations does not hold up unrelated onboarding work.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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