Turn the network story into a next step
Layer 1 and Layer 2 marketing helps people understand what your network offers and how they can take part. The work connects technical explanations with useful actions for developers, project teams and ecosystem members.
For a more focused product story, we can connect this work with DeFi marketing or GameFi and Web3 gaming marketing. The broader solutions directory can help you find a closer fit when the audience or product needs a different approach.
The right starting point is the audience’s next decision. A developer may need a clear route to documentation or support. A project team may need grant requirements in plain language. A community member may want to know how to join an event or follow its projects.
We first map the network’s priorities to those decisions. Then we check that each message points to an approved source and a real next step. This makes the plan useful beyond an announcement. Your team can reuse the same clear information across developer outreach, grant communications and events. We keep the plan anchored to what your network can offer and what people can do next.
Give each ecosystem program a clear path
Developer relations, grants and hackathons can support one another when each has a clear purpose and next step. We use a 3-part check to keep program communications practical:
- Name the audience. Say who the program is for and what they need to know first. Keep technical terms where they matter, and explain them for readers who are new to the network.
- Make the action visible. Give people the right documentation, application instructions or event steps. Use one authoritative location for requirements and updates.
- Connect the follow-up. Explain where participants can ask questions and what comes after applying, building or attending. Confirm the owner for each response route.
If participation depends on an active member space, community growth and engagement may support the plan. For a larger launch, growth marketing support can help connect its timing and communications. We keep each program’s purpose clear, whether it introduces the network or invites people to take part.
Imagine a team preparing a grant announcement while its developer documentation is being updated. We would help separate confirmed program details from unfinished technical information, then point applicants to the current approved source. That way, a useful message can move forward without presenting unsettled details as final.
What will builders and applicants actually receive?
The work gives your audiences clear information they can use. Your team also gets an organized set of materials to review and share. What we prepare depends on whether the immediate need is developer outreach, a grant program or a hackathon.
For a Telegram-based product, we can also coordinate with Telegram mini app marketing. Member-led structures may fit better with DAO marketing. We confirm the best fit with you before preparing materials.
For developers
We can shape a short network explanation, outreach copy and directions to approved documentation or support. The message should help a builder understand where to begin without stretching beyond what your technical team has confirmed.
For grant applicants
We can prepare a plain-language program description, application guidance and answers to common process questions. We’ll ask you to confirm who may apply, what materials are needed, where applications go and who handles questions.
For hackathon participants
We can organize the challenge description, participation steps, event information and support contacts. Where a program includes several activities, a simple channel plan can show which audience receives each message and who approves it.
Your team supplies product facts, program terms, brand assets and a person who can resolve questions. We review the copy against those materials before it goes out. A useful quality check is whether a reader can find the requirement, next action and reliable source without guessing.
Use a technical milestone to check the story
Picture a validator team in the week its audit report is published. The team wants to share the update while making its developer resources easier to find. We would connect the approved audit information to a clear route for builders. Then we would ask the technical owner to check the wording before it was shared.
That is a useful moment to check whether the ecosystem story matches what the team can support. A simple working set can include:
- A message outline linking the network’s priorities to builder needs.
- Program descriptions and participant instructions for grants or events.
- A channel plan showing audience, purpose and owner for each message.
- A shared record of published materials, links and open decisions.
Brand Community uses a review with the technical and program owners before public copy is finalized. We keep confirmed facts separate from questions that still need an answer. Say a team has a 1-page network overview and several program documents. We can use the overview for context, then check each program detail against its own approved source. This gives reviewers a manageable way to focus on the claims and instructions they own.
Keep approvals and program decisions with the right people
A clear handoff helps your team publish accurate information without losing track of who owns each decision. We organize the work around a 3-part brief: audience and goal, approved sources, and the people responsible for review. For a wider launch, launch marketing can connect this work to your other communications. The solutions directory can also help you compare related options.
A practical sequence starts with your network overview and technical documentation. We confirm the grant or event details next. Then we agree which messages need review from engineering, ecosystem or community leads. We keep the working record focused on completed materials, live links and questions that still need an owner. Your team can see what is ready and what needs attention.
Grant reviewers decide eligibility and awards, while hackathon organizers set the participation rules and choose submissions. We can make requirements easier to understand and coordinate the agreed communications, but those decisions stay with the program owners. Confirm the rules, dates, review responsibilities and participant contact before promotion begins.
Send us your network overview, current program materials and the person who approves technical claims. We’ll review them together and map the first set of messages and owners. That gives your team a clear place to begin.
How it works
- Share the network and program notesSend your overview, technical sources, grant or event details, audience priorities and upcoming milestones. We’ll mark what is confirmed and what needs clarification.
- Agree who the message is forWe connect each audience with a useful next action, such as finding documentation, applying to a program or joining a hackathon.
- Prepare copy and materialsWe create the agreed messages and participant information. Technical and program owners check the parts they are responsible for.
- Coordinate sharingWe follow the agreed channel plan and keep timing, owners and outstanding questions visible to your team.
- Review what is readyYou receive a record of completed materials, shared links and open decisions, along with practical next steps.
Frequently asked questions
What information helps you start an L1 or L2 ecosystem plan?
A network overview, approved developer documentation, program details and your audience priorities give us a useful starting point. We also need to know who can approve technical claims and who owns grant or event decisions. If one part is still being decided, we can mark it as pending rather than write it as settled.
Can grant communications be prepared before applications open?
Yes. We can prepare the program explanation and applicant guidance before applications open. First, confirm who may apply, what to submit, who reviews applications and where official updates will appear. For example, we can organize those details into a clear participant-facing page and outreach copy.
How is hackathon outreach different from developer relations?
Hackathon outreach invites people into a defined event, with participation steps, challenge details and support information. Developer relations is broader: it helps builders understand the network and find relevant technical resources, whether or not they attend an event. A single plan can connect both when the event is one entry point to the ecosystem.
Can you work alongside our existing developer relations team?
Yes. We can prepare outreach and program materials while your team continues to own technical support and developer relationships. Before work begins, we’ll confirm who reviews technical wording, who answers builder questions and where approved resources live. That keeps the handoffs clear.
What happens if some program details are still changing?
We separate confirmed information from details that need an owner or decision. For instance, we can draft a network introduction while your team finalizes application instructions. We’ll flag the unfinished parts so they can be resolved before participants are asked to act on them.
Who chooses grant recipients or hackathon submissions?
The program’s reviewers and organizers make those choices. We can help present eligibility, application steps and event information clearly, but we do not control review outcomes. Before communications begin, confirm the official criteria and decision owner so applicants know how the process works.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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